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About JS Mortgage Services
JS Mortgage Services is an Australian-based mortgage and finance consultancy founded by Jacinta Stuart. The business specializes in helping new home buyers, property investors, and individuals looking to grow their wealth through tailored loan solutions and financial health checks. With no prior digital presence, the business partnered with Metrix to launch a full-scale brand and website experience, supported by SEO and marketing strategies.
Challenges
As a new business entering a competitive industry, JS Mortgage Services required a solution that was both clear and credible. Key challenges included:
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No Existing Website – The project required building a full website from scratch using WordPress, with no pre-existing digital assets.
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Messaging Clarity – The website had to deliver targeted content to first home buyers, investors, and refinancing clients — each with unique needs.
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Zero Digital Visibility – Without SEO or a marketing foundation, the business wasn’t discoverable online.
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Limited Brand Awareness – As a new entrant, JS Mortgage Services needed a design and brand tone that quickly built trust and credibility.
Approach
Metrix took a staged approach — starting with discovery and design, followed by development and content strategy. The emphasis was on building a simple, elegant, and conversion-friendly site that spoke directly to its core audiences.
Strategy & Execution
We focused on three key pillars: communication clarity, user experience, and visibility:
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Discovery & Design Phase – Created a simple, modern layout with an approachable tone, reflecting the professional yet personable brand voice.
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Custom WordPress Development – Built a responsive and scalable site from scratch, with clean navigation and fast load speeds.
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SEO Implementation – Conducted keyword research and optimized each service page to improve visibility for relevant search queries.
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Marketing & Branding Strategy – Crafted trust-building copy and visual branding aligned with Jacinta’s values and target audience needs.
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Lead Generation Setup – Added contact forms, CTA sections, and clear service breakdowns to drive inbound enquiries.
Outcomes
JS Mortgage Services now has a fully functional and optimized website that delivers clarity and confidence to its visitors. The business has seen increased engagement, stronger brand credibility, and higher enquiry rates thanks to its professional digital presence.
Key Results
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Increase in traffic within the first 8 weeks
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Boost in lead form submissions from homepage and service pages
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Average ranking increase for targeted keywords
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