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About Discounted Supplements
Discounted Supplements is a well-established Australian company supplying high-quality vitamins and supplements to health-conscious customers nationwide. Despite a strong reputation, the business sought to grow its online presence and expand market reach.
Challenges
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Outdated website with poor search engine rankings
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Ineffective branding and low visual appeal
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Lack of digital marketing structure to scale nationally
Approach
Metrix conducted a discovery session to assess existing assets and user behavior. We identified key SEO opportunities, gaps in brand positioning, and underutilized channels like email and paid advertising. A tailored digital roadmap was created to modernize the brand and improve search visibility.
Strategy & Execution
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Full SEO overhaul including keyword strategy, metadata optimization, and link-building
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Redesigned brand identity with updated logo and refreshed visual assets
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Rolled out a multi-channel campaign including Facebook Ads, Google Ads, and Klaviyo email sequences
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Delivered a restructured site experience with faster loading and better product discovery
Outcomes
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Stronger national visibility
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Modernized look that increased customer trust
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Streamlined marketing system driving scalable growth
Key Results
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Increase in website traffic
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Increase in online sales
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Decrease in cost-per-acquisition
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