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About MAK Fitness
MAK Fitness is one of Australia’s most recognized names in the fitness industry, offering a curated selection of high-quality supplements, nutrition products, and gym apparel. With a loyal community of fitness enthusiasts, the brand sought to take its digital presence to the next level by expanding globally.
Challenges
Despite their popularity in the local market, MAK Fitness faced three core issues:
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An outdated website that lacked modern user experience
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Limited organic reach and underperforming search rankings
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The need for a scalable eCommerce platform to support international growth
Approach
Metrix approached the project with a focus on scalability, user experience, and performance. A complete overhaul was needed—from branding consistency to technical SEO and platform migration.
Strategy & Execution
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Platform Migration – Seamlessly transitioned the store to Shopify for a modern, scalable backend
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Website Redesign – Developed new page templates with dynamic product displays, updated layouts, and mobile-first responsiveness
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Content Revamp – Enhanced product pages with instructions, nutrition tabs, and updated FAQs
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Search Engine Optimization – Refined SEO across collections, products, and blog content
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Marketing Foundations – Built assets to support email, paid ads, and global campaign rollouts
Outcomes
The relaunch of MAK Fitness delivered:
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A fast, user-friendly website ready for scale
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Significant uplift in organic traffic and conversion rate
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A cleaner content structure aligned with how fitness customers browse and shop
Key Results
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Increase in organic traffic
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Lift in online conversions post-migration
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Increase in international traffic in the first 60 days
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