%
%
%
About Obsessed Gymwear
Obsessed Gymwear is a fitness clothing brand based in Australia, delivering high-performance, comfortable apparel for gym-goers. With ambitions to scale globally, the brand engaged Metrix to develop a modern e-commerce website, optimize SEO, and refine their branding and marketing strategies.
Challenges
-
Develop a visually unique and engaging website layout that showcases product comfort and quality
-
Execute on-page and off-page SEO to improve visibility for competitive keywords
-
Differentiate Obsessed Gymwear from other global fitness clothing brands
-
Expand reach and drive international sales
Approach
Metrix took a discovery-first approach, identifying design, branding, and technical SEO opportunities. The team focused on:
-
Custom UI/UX design reflecting brand personality
-
Technical SEO audits and implementation
-
Refreshed branding elements including logo design, layout, and messaging
-
Marketing strategy upgrades across key channels
Strategy & Execution
-
Developed a fully responsive Shopify store with a clean, conversion-optimized layout
-
Conducted in-depth keyword research for global targeting
-
Implemented structured data and metadata optimization for all major product categories
-
Designed a cohesive brand identity to enhance market differentiation
-
Launched integrated campaigns to drive traffic and awareness
Outcomes
-
Strong brand identity recognized for comfort, performance, and style
-
Optimized product pages that led to higher visibility and reduced bounce rates
-
A consistent brand experience across digital touchpoints
-
Increased brand credibility and engagement across new global markets
Key Results
%
Increase in organic traffic within 3 months
%
Boost in online conversions from SEO-focused landing pages
%
Decrease in cost-per-acquisition
Explore Other Case Studies
We have conducted numerous case studies on successful businesses, showcasing the positive impact our software has on increasing productivity, streamlining operations, and driving growth.
Adzy's Stump Grinding
From solopreneur to six crews and a fully systemised operation, Adzys Stump Grinding scaled rapidly with Metrix. We streamlined lead management, automated invoicing, implemented Tradify, and now manage everything from digital marketing to CRM. The result? 100% growth every 6 months — and a business that runs like a machine.
The Bride's Table
Metrix worked with The Bride’s Table to elevate their online presence through visual refinement, mobile-first web design, and a multi-channel advertising strategy — resulting in more inquiries, better engagement, and a growing list of dream weddings.
Greena Business Solutions
Metrix partnered with Greena Business Solutions to deliver a full Shopify migration, rebrand, and SEO strategy. The result: a faster, more professional site that increased visibility, engagement, and commercial sales across ANZ.
Join the Metrix community and stay up-to-date on the latest industry trends
Subscribe now and gain a competitive edge in your industry!