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About The Hair Hub
The Hair Hub is a proudly Australian-owned, family-run business founded by John and Rebecca in 2010. Based in New South Wales, the company has grown into a trusted name in the hair care industry, offering a wide range of professional hair products. In 2017, they launched their online store to serve customers 24/7. As demand grew, The Hair Hub partnered with Metrix to strengthen their digital presence and improve their website functionality for long-term growth.
Challenges
Despite having a solid foundation and loyal customer base, The Hair Hub faced several growth barriers. Key challenges included:
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Limited Search Visibility – The website was underperforming in organic search, making it hard for new customers to discover the brand.
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Outdated User Experience – The original site lacked visual depth, mobile responsiveness, and modern eCommerce functionality.
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Retention & Brand Differentiation – In a crowded market, the brand needed to stand out while improving customer retention and repeat purchases.
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Scalability Issues – Their existing platform wasn’t scalable or optimized for the seamless shopping experiences today’s users expect.
Approach
Metrix focused on building a visually strong, performance-oriented platform that supported The Hair Hub’s commitment to quality and community. The strategy blended eCommerce development, branding, and targeted SEO to help the business attract and retain customers more effectively.
Strategy & Execution
The project was executed across four core digital pillars:
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Shopify Migration – Migrated the entire storefront from the previous platform to Shopify, enabling faster load times, mobile optimization, and scalable performance.
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UX Design Overhaul – Enhanced the front-end with cleaner navigation, immersive visuals, and a mobile-first approach to drive engagement.
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SEO & Content Strategy – Refreshed keywords, metadata, product descriptions, and collections to improve search engine rankings for competitive hair care terms.
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Brand Development – Integrated consistent brand language and on-site messaging that reflected The Hair Hub’s values as a trusted local business with global reach.
Outcomes
The Hair Hub now operates with a modern, high-performing website that not only drives new traffic but keeps customers coming back. With a refreshed digital identity and robust eCommerce setup, the business has successfully strengthened its position in the Australian hair care market.
Key Results
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Increase in organic traffic within 90 days of launch
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Higher product page engagement
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Uplift in returning customer purchases
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