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About Get Golfed
Get Golfed is a Brisbane-based business offering a broad range of golf-related products — from premium clubs to affordable accessories. What began as a marketplace-driven venture has now grown into a full-scale eCommerce operation with the mission of delivering quality golf gear at accessible prices. To scale their brand and appeal to a younger, digital-savvy audience, Get Golfed partnered with Metrix for branding, SEO, and marketing support.
Challenges
Despite having a loyal customer base, Get Golfed faced several hurdles in expanding its digital footprint. Key challenges included:
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Product Categorization Issues – New vs. used product lines were difficult to differentiate on-site, confusing potential buyers.
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Outdated Website Templates – The existing design lacked visual impact and didn’t speak to modern consumers.
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Low Search Engine Visibility – The website struggled to appear in search results for key terms, impacting traffic and discoverability.
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Disconnected Branding – The design and messaging didn’t resonate with younger audiences while also failing to showcase product value clearly.
Approach
Metrix set out to modernize the brand and create a digital foundation that supported both growth and inclusivity across generations. The focus was to refine categorization, improve brand aesthetics, and launch digital campaigns that balanced approachability with professionalism.
Strategy & Execution
We delivered an integrated solution with performance and engagement in mind:
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Website Modernization – Redesigned key pages with updated layouts, modern graphics, and simplified navigation.
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Product Categorization Overhaul – Created clear filters and tags to distinguish used, new, and specialty products for easier browsing.
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SEO Implementation – Performed keyword research and on-page optimization to boost rankings for relevant search terms.
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Graphic Design Enhancements – Developed a bold, eye-catching logo and cohesive brand visuals to appeal to younger audiences.
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Digital Advertising Campaigns – Introduced product-focused ads to drive awareness and encourage first-time buyers.
Outcomes
Get Golfed now operates with a stronger online presence, a more intuitive product experience, and a brand identity that resonates across generations. As a result of Metrix’s efforts, the business has seen growth in traffic, conversions, and customer loyalty.
Key Results
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Increase in overall online sales
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Boost in organic search traffic from targeted SEO
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Increase in engagement from female demographics
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