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About Flaxseed Australia
Flaxseed Australia, is a natural supplement supplier catering to farmers across Australia, New Zealand, the USA, and the UK. The company is known for delivering high-quality flaxseed-based products that support animal health and wellbeing. Seeking to expand its digital footprint and customer base during the COVID-19 pandemic, the company partnered with Metrix to drive performance through SEO and targeted ad campaigns.
Challenges
Like many businesses impacted by global disruptions, Flaxseed Australia needed to pivot and future-proof its operations through digital channels. Key challenges included:
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Limited Digital Reach – Despite offering a high-quality product, the brand struggled with low online visibility.
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Pandemic-Driven Pressure – Travel and supply restrictions made traditional sales and word-of-mouth marketing less effective.
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Low Search Rankings – Competitive search terms in the supplement and farming niches made it hard to stand out organically.
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Minimal Paid Strategy – Prior to engagement, the company had no structured digital advertising in place.
Approach
Metrix delivered a performance-focused SEO and advertising strategy, built to maximize search visibility and generate new leads across Australia and international markets. The goal was to increase Flaxseed Australia’s exposure through smart, scalable systems designed to work even under uncertain market conditions.
Strategy & Execution
We executed a full-funnel digital plan tailored to the brand’s product categories and audience behavior:
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On-Page SEO Overhaul – Integrated competitive keywords, improved meta data, refined product URLs, and updated category copy for visibility.
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Non-Branded Smart Shopping Campaigns – Created intelligent campaigns to drive high-converting traffic from customers looking for product types over brand names.
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Search Campaigns – Focused on high-intent keywords across animal supplements, flaxseed benefits, and targeted regional queries.
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Facebook Ad Rollout – Designed and deployed conversion-driven ads with a value-first creative strategy to expand reach and build credibility.
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Performance Monitoring – Continuously optimized campaigns based on traffic patterns, CTR, and return on ad spend.
Outcomes
Flaxseed Australia saw a clear return on their investment in digital. With higher rankings, improved ad performance, and better website flow, the brand expanded into new markets, reached more customers, and boosted sales — despite the external challenges of the COVID climate.
Key Results
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Increase in organic traffic within the first 90 days
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Growth in monthly revenue attributed to digital channels
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Decrease in cost-per-conversion from Facebook Ads
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