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About Tuff Nutterz
Tuff Nutterz is a global franchise delivering massive inflatable obstacle events designed for fun-loving families and thrill-seekers. With events running across Australia and a growing international footprint, the brand needed a powerful digital solution to streamline operations, enhance bookings, and scale their systems across multiple franchises.
Challenges
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Managing multiple franchise locations with limited visibility over bookings and performance
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A website that didn’t support location-based content or real-time booking systems
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Manual workflows for event setup, ticketing, and customer communications
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Lack of centralized control for data, safety documentation, and staff onboarding
Approach
We partnered with Tuff Nutterz to build a system designed for scalability and simplicity. Starting with a discovery session, we mapped operational pain points across regions, built workflows around key franchise needs, and designed a user journey that would make finding and booking events seamless for families.
Strategy & Execution
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Metrix App Integration: Tuff Nutterz was onboarded to the Metrix App for managing events, operators, checklists, documentation, and bookings
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Multi-location Website Development: A new website was built with localized SEO, geo-filtered event pages, and easy checkout flows
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Franchise Systemization: Standardized modules for ticketing, staff training, incident reporting, and asset management
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Marketing Uplift: Implemented Meta Ads, Google Search Campaigns, and regional remarketing strategies to drive bookings
Outcomes
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Streamlined operations for staff and franchisees using a centralized platform
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Stronger brand consistency across global locations
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Faster event setup, smoother check-in processes, and higher customer satisfaction
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Improved reporting and analytics across regions
Key Results
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Increase in average booking volume per event
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Improvement in internal task completion time using in-app checklists
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Reduction in incident reports
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