Gee Building

About Gee Builders

Gee Builders is a respected construction company based in Queensland, Australia, servicing the North Brisbane region with a range of services including home renovations, new builds, and commercial contracts. Known for delivering high-quality work with integrity and professionalism, Gee Builders partnered with Metrix to modernize its digital presence and streamline business operations.

Challenges

Despite their strong reputation in the local market, Gee Builders faced key digital limitations that hindered growth. These included:

• No Clear Digital Marketing Strategy – The business lacked online visibility and wasn’t leveraging digital channels to attract new leads.

• Outdated Web Presence – The existing website did not reflect the quality or scope of the company’s work.

• No Software Backbone – Operational tasks were handled manually, leading to inefficiencies in communication and job tracking.

• Balancing Legacy with Modernization – The company wanted to retain its established identity while still evolving digitally.

Approach

Metrix conducted a discovery phase to deeply understand Gee Builders’ goals and business model. From there, we developed a phased solution to improve their online messaging, introduce operational software, and establish a digital marketing framework — all designed to enhance visibility while maintaining brand authenticity.

Strategy & Execution

We structured the engagement into three core phases:

• Brand Messaging & Positioning – Developed new messaging pillars that communicated professionalism, trust, and craftsmanship, tailored to both residential and commercial audiences.

• Website Redesign & Software Integration – Rebuilt the website with a clean, modern layout that highlights project work, testimonials, and services. We also integrated a software solution for internal use, allowing for smoother job management and customer communications.

• Marketing Strategy Rollout – Launched a digital campaign plan that included paid ads, SEO, and social media content to increase local awareness and drive qualified leads.

Outcomes

Gee Builders emerged with a stronger digital footprint, a more streamlined workflow, and a marketing engine that supports ongoing growth. Their website now communicates their value clearly, and their team can manage operations more efficiently with less admin.

Key Results

32

%

Increase in website traffic post-redesign

41

%

Growth in local lead inquiries through search and ads

26

%

Reduction in manual admin time through software adoption