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About South Coast Relining, Plumbing and Electricians
SCRPE is a trusted trade services provider with over 20 years of experience servicing the Illawarra and South Coast regions. Offering expert plumbing, relining, and electrical solutions for both residential and commercial properties, SCRPE has built its reputation on reliability and professional service. To keep pace with the evolving digital landscape and grow its client base online, the company partnered with Metrix for a full digital overhaul.
Challenges
Although SCRPE had strong local trust and operational experience, their digital presence didn’t reflect the quality of their services. Key challenges included:
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Outdated Website Platform – The company was operating on Wix, which limited SEO flexibility, speed, and scalability.
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Lack of Customer Data & Online Visibility – SCRPE had no digital funnel in place to collect leads or track customer behavior.
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No Advertising Infrastructure – The business had no online ad presence, leaving potential high-intent customers untapped.
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Local Competition – In a saturated trade services space, standing out online was critical to sustaining and scaling growth.
Approach
Metrix crafted a strategy that combined platform migration, local SEO, and visual-led advertising to establish SCRPE as a leading trade services provider in the region — digitally and operationally.
Strategy & Execution
The solution included three core pillars:
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WordPress Website Migration – Rebuilt the existing site on WordPress with better structure, faster loading, SEO optimization, and a mobile-first design.
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Local SEO Framework – Implemented service-specific landing pages, keyword mapping by suburb, and Google Business integration to increase local discoverability.
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Advertising Campaign Rollout – Designed from-scratch ad creatives for Meta and Google campaigns, targeting homeowners and business owners in need of urgent trade services.
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Performance Tracking Setup – Added analytics layers to monitor conversions, calls, and form submissions to gather valuable customer insights.
Outcomes
SCRPE’s new digital infrastructure delivered fast results and long-term scalability. The brand now competes confidently in local search results, runs targeted campaigns that convert, and operates a website built for growth.
Key Results
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Increase in organic traffic from local SEO
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Growth in inbound leads through website forms and calls
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Return on Ad Spend (ROAS) within the first 90 days of campaign launch
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