Facebook Ads in 2025: New Formats, Proven Strategies

Facebook remains the world’s largest social media platform, with over three billion active users as of 2025. For businesses, that means unmatched advertising potential—targeted reach, diverse audience segments, and detailed campaign analytics.

Despite evolving platform features and changing algorithms, Facebook Ads continue to be one of the most effective digital marketing tools. To stay competitive in 2025, businesses must master the fundamentals and leverage the newest ad formats strategically.

New and Updated Facebook Ad Types

Image Ads

The most common ad format. These can be promoted directly from existing page posts and appear in multiple placements. Choose the right aspect ratio—square, landscape, or portrait—to match your message and creative strategy.

Video Ads

Video content continues to dominate in 2025. Whether short-form or long-form, these ads are highly engaging and effective across feeds, Reels, and in-stream placements. Use them to highlight products, testimonials, or educational content.

Poll Ads

Poll ads offer built-in engagement by allowing users to vote and view real-time responses. Use them to spark interaction, gather insights, or drive low-barrier brand awareness.

Carousel Ads

Showcase multiple images or videos in a swipeable format. Ideal for product lines, service packages, or highlighting multiple features in a single ad unit—each with its own link.

Slideshow Ads

A lightweight alternative to video, slideshow ads use motion and sound to tell your story using static images. Great for low-production budgets with high engagement needs.

Collection Ads

Tailored for mobile, these ads present a curated mix of visuals that open into a fast-loading Instant Experience. Excellent for eCommerce and catalog-style promotions.

Instant Experience Ads

Formerly known as Canvas, this format offers a full-screen, immersive mobile ad. Blend video, text, product links, and forms into one frictionless experience.

Lead Ads

Perfect for collecting contact info without needing a separate landing page. Lead ads auto-fill user data and work especially well for newsletter signups, free trial offers, and gated content.

Messenger Ads

Reach people directly in Facebook Messenger, where they can engage in one-on-one conversations with your business. Ideal for lead qualification, customer support, and personalized offers.

Stories Ads

Designed in vertical format, Stories ads capture attention in between organic content. They’re short-lived but high-impact, making them ideal for flash sales, announcements, and trend-driven campaigns.

What’s the Strategy in 2025?

While formats have evolved, the fundamentals haven’t changed. To get the most from your Facebook Ads in 2025, focus on:

• Clear Objectives – Know whether you’re optimizing for leads, sales, traffic, or awareness.
• Precise Targeting – Leverage audience segmentation, lookalikes, and behavior-based retargeting.
• Creative Testing – Run A/B tests on headlines, visuals, placements, and CTAs.
• Performance Metrics – Track conversion rates, ROAS, and CPL—not just clicks or likes.

The best-performing campaigns combine strong creative with strategic execution and ongoing optimization.

Work with Metrix: Facebook Ad Experts Who Deliver Results

At Metrix, we don’t just run ads—we build systems for predictable, measurable growth. Our team uses proven frameworks to design, launch, and scale campaigns that drive real ROI across every stage of the customer journey.