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About Coral Homes
Coral Homes is a respected Australian property construction brand, known for delivering affordable homes with high-quality standard inclusions. With decades of industry experience, the company has built a strong offline reputation — and turned to Metrix to elevate its digital marketing, advertising performance, and audience engagement.
Challenges
While Coral Homes had existing advertising efforts in place, they lacked structure, consistency, and clear strategic direction. Key challenges included:
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Ineffective Advertising Structure – Campaigns were not aligned to a strategic funnel or targeted message.
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Highly Competitive Market – Competing with well-established builders and developers made differentiation difficult.
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Low Digital Engagement – Online content and ads weren’t converting or reaching the right audiences at scale.
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Weak Lead Generation Pipeline – Despite brand awareness, the business was not capturing enough qualified leads.
Approach
Metrix approached Coral Homes’ digital presence holistically — aiming to modernize their visual communication, build a clear advertising strategy, and optimize for consistent lead capture. Every element was built to reflect trust, affordability, and quality — pillars of the Coral Homes brand.
Strategy & Execution
The rollout involved a mix of creative and technical initiatives to drive outcomes:
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Strategic Ad Campaigns – We created a structured advertising plan using audience segments, remarketing layers, and value-based messaging.
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Social Media Revamp – Visually compelling, brand-aligned content was produced to boost engagement and build consistency across platforms.
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SEO & Web Optimization – Content was refined and structured to increase discoverability and conversion.
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Performance Tracking – Campaign performance was monitored closely with iterative optimizations based on audience behavior and lead quality.
Outcomes
Coral Homes now operates with a refreshed advertising presence that speaks directly to its target market. Lead generation improved significantly, and the brand’s voice became more consistent and compelling across all digital channels. This resulted in a stronger digital footprint and more qualified traffic flowing into the pipeline.
Key Results
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Increase in qualified leads generated
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Growth in social media click through
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Decrease in cost per lead across campaign
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