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About Repco Supercars Championship
The Repco Supercars Championship is one of Australia’s most iconic and widely followed motorsport events, drawing attention from fans across the globe. With a fast-paced schedule and loyal fanbase, the championship required a modern, high-performance digital platform to showcase events, drive registrations, and boost ticket sales. Repco engaged Metrix to lead their website migration and support their promotional efforts through strategic digital marketing campaigns.
Challenges
While the Supercars Championship had strong brand equity and fan interest, several digital roadblocks were affecting performance:
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Complex Registration Flow – The existing process was cumbersome and not user-friendly, risking drop-offs during sign-ups for events and ticketing.
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Outdated Website Experience – The platform lacked modern visuals and interactive elements to excite and retain visitors.
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Poor Load Speeds – Site performance was hindering user experience, particularly on mobile.
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Campaign Fragmentation – There was no unified digital strategy to promote upcoming events and convert traffic into registrations.
Approach
Metrix mapped out a holistic web and marketing strategy focused on delivering a fast, visually immersive experience — while removing friction from the registration journey and increasing event visibility through targeted campaigns.
Strategy & Execution
To bring the vision to life, the execution focused on four key components:
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WordPress Migration – Migrated the site to a scalable and manageable WordPress environment, ensuring long-term flexibility for future events and campaigns.
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Front-End Overhaul – Delivered a modern interface with strong visual storytelling, dynamic carousels, and simplified navigation tailored for fans and ticket buyers.
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Registration Flow Optimization – Designed and implemented an intuitive, mobile-friendly ticketing and sign-up journey to increase form completion rates.
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Digital Campaigns – Launched geo-targeted ads and remarketing campaigns across Google and Meta platforms to increase visibility for key events and drive last-minute ticket sales.
Outcomes
The Repco Supercars Championship experienced a measurable lift in digital performance and user engagement following the collaboration. The new site and campaigns not only supported registrations — they helped reinvigorate fan excitement online and set a new digital benchmark for the brand.
Key Results
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Increase in organic blog traffic
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Growth in average session duration
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Decrease in bounce rate from mobile users
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