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About Energex
Energex is a Queensland Government–owned energy distributor responsible for powering South East Queensland’s major regions — including Brisbane, Gold Coast, Sunshine Coast, Logan, Ipswich, Redlands, and Moreton Bay. As a leader in large-scale energy infrastructure, Energex delivers power to millions of homes and businesses. The organization approached Metrix to strengthen its digital presence and implement a robust website syndication strategy.
Challenges
Despite being a well-established name in the energy sector, Energex faced key digital challenges:
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Outdated content architecture across digital properties
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A need for scalable website syndication to support regional rollout
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Limited search engine visibility across commercial and public segments
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A desire to mirror the success of Yurika, another Energy Queensland brand Metrix previously helped scale
Approach
Metrix began with on-site discovery sessions and strategy workshops to define success metrics and audience priorities. The emphasis was on creating a scalable, search-friendly content ecosystem that could elevate Energex’s credibility, authority, and performance.
Strategy & Execution
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Website Syndication Strategy – Developed a scalable system to distribute Energex’s high-priority service content across key locations
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Content Development & SEO – Created unique, localized, and optimized content to improve ranking for service-specific and regional keywords
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Technical SEO Improvements – Improved site speed, structure, and schema to enhance search engine performance
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Lead Funnel Optimization – Updated CTAs and landing page structure to better capture commercial and government leads
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Authority Positioning – Built strategic positioning content to reinforce Energex as a top-tier infrastructure leader
Outcomes
The results not only matched but, in several areas, exceeded the expectations set by the Yurika project.
Key Results
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Increase in organic traffic across key service areas
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Increase in commercial lead submissions
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Syndicated content system integrated
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