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About Pest Proofing Solutions
Pest Proofing Solutions is a Sydney-based pest control company offering safe, effective, and environmentally conscious pest management services to residential and commercial clients. The company partnered with Metrix to strengthen its digital footprint and attract more qualified leads through a refined online experience.
Challenges
Despite its strong service offering, Pest Proofing Solutions struggled to generate leads online due to:
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Limited local search visibility – Their site wasn’t ranking for key location-based searches like “pest control Sydney” or suburb-specific terms.
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Outdated user experience – The website lacked modern design standards, making it harder to convert visitors into customers.
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Content gaps – The site lacked educational and SEO-optimized content, limiting trust and organic reach.
Approach
Metrix focused on positioning Pest Proofing Solutions as a top local provider by improving UX, SEO, and content strategy — all while staying aligned with the company’s environmentally conscious brand values.
Strategy & Execution
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Website Redesign – Created a clean, modern interface with simple navigation, service breakdowns, and conversion-focused design.
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Local SEO Overhaul – Implemented suburb-level keyword targeting, optimized meta structures, and submitted the site to local directories.
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Mobile Optimization – Built a responsive, mobile-first design that loads fast and performs well across all devices.
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Content & Blog Development – Added educational blog posts covering seasonal pest tips and prevention strategies to build topical authority.
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Lead Conversion Improvements – Integrated lead forms, call-to-action buttons, and click-to-call functionality to capture more inquiries.
Outcomes
The relaunch of Pest Proofing Solutions’ website drove a meaningful lift in visibility and customer acquisition — proving that clarity and relevance win in local service markets.
Key Results
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Increase in organic traffic within 90 days
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Increase in web inquiries across key Sydney suburbs
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Improvement in average session duration
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