Brophy’s Amusements

About Brophy’s Amusements

Brophy’s Amusements is a family-owned mobile amusement operator based in Western Australia, providing rides, games, and attractions for events ranging from local fairs to large-scale festivals. With a growing workload and increasing demand, the Brophy’s team partnered with Metrix to modernize their operations and eliminate inefficiencies — starting with a new website and full integration into the Metrix App.

Challenges

While their brand was well-known in the community, Brophy’s lacked a modern digital foundation to support its growth. Key challenges included:

• Outdated Website – The previous site was cluttered, not mobile-friendly, and didn’t reflect the energy of the business.

• Manual Booking Workflow – Bookings were tracked manually, leading to errors, missed opportunities, and time-consuming back-and-forth.

• Limited Asset Visibility – Managing ride availability, job assignments, and scheduling was difficult without a centralized system.

• Operational Complexity – As a mobile operator, the team needed a way to coordinate events, crews, and assets across different locations.

Approach

Metrix took a dual-track approach: launch a customer-facing website that truly represented the Brophy’s brand and onboard the business into the Metrix App for backend operations. This shift provided real-time visibility into bookings and rides while simplifying customer communication and internal workflows.

Strategy & Execution

Our team delivered a high-performance solution tailored to both customer experience and internal efficiency:

• New Website Design – A fresh, mobile-first layout showcasing rides, games, and events with clear CTAs and booking access.

• Booking System Overhaul – A simplified, branded booking form allowed customers to check availability and submit enquiries easily.

• Metrix App Integration – The full system was set up to manage bookings, job assignments, and ride availability with real-time updates.

• Crew & Asset Coordination – The app allowed Brophy’s to assign rides to events, manage crew, and reduce double-booking risks.

• Data Visibility – Historical job logs, booking data, and event insights are now easily accessible to inform business decisions.

Outcomes

With the Metrix App and a new digital presence, Brophy’s Amusements now runs a tighter, more scalable operation. The team has better oversight of where rides and crews need to be, while customers enjoy a faster, more professional booking process.

Key Results

33

%

Reduction in incident reports

38

%

Faster response time to incoming event requests

26

%

Increase in booking enquiries