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About Tru Ninja
Tru Ninja is a leading obstacle course provider in Australia, offering action-packed training spaces, equipment, and events for all ages. With a mission to make fitness engaging, safe, and fun, Tru Ninja helps individuals challenge themselves physically in a supportive environment.
Challenges
When Tru Ninja approached Metrix, they were rapidly growing — but their digital systems were holding them back. They faced key challenges:
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Manual admin and scheduling were consuming staff hours daily
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An outdated website didn’t reflect the energy of the brand or clearly communicate their services
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Disjointed booking experiences left customers confused and led to booking drop-offs
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Limited backend visibility made it hard to track attendance and sessions across sites
Approach
The Metrix team set out to build a single, integrated system to power Tru Ninja’s operations — combining beautiful frontend design with powerful backend infrastructure via the Metrix App.
Strategy & Execution
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Metrix App Integration – Onboarded Tru Ninja to the Metrix App to streamline asset management, incident tracking, staff visibility, and customer sessions — all in one place.
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Custom Booking System Integration – Integrated their live session bookings directly into the app and website for seamless customer experiences and admin flow.
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Full Website Redesign – Rebuilt the frontend website to align with the energy and brand of Tru Ninja, optimized for mobile with bold visuals and engaging UX.
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Centralized Dashboard for Admins – Created a real-time dashboard for staff to track bookings, check-ins, incidents, and maintenance in one unified view.
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Performance Optimization – Ensured fast load times, cross-device functionality, and user testing to maximize conversion rates.
Outcomes
With the Metrix App powering operations and a user-first booking experience in place, Tru Ninja scaled faster — with more control and clarity across every site.
Key Results
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Increase in online bookings
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Improvement in mobile conversion rate
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Faster admin task completion time with Metrix App
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