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About
Joblin Partners is a consulting firm specializing in talent management and workforce planning. With a strong focus on helping organizations meet their human resource goals, the company provides tailored strategies across recruitment, development, and retention. To better reflect their evolving service offerings and expertise, Joblin Partners engaged Metrix to redesign their website and enhance their overall digital presence.
Challenges
Joblin Partners had a professional service offering but lacked a digital platform that could represent it effectively. Key challenges included:
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Outdated Website Design – The previous site lacked visual appeal and did not reflect the company’s evolving brand.
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Poor User Experience – Navigation was clunky, content was hard to find, and overall usability was low.
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Unoptimized Content – Pages were not search engine-friendly, limiting the site’s visibility and reach.
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Service Expansion Not Reflected – New service areas and consulting capabilities weren’t integrated into the previous site structure.
Approach
Metrix approached the project with a dual focus: create a sleek, user-friendly website that showcased Joblin Partners’ consulting expertise and implement a foundational SEO and lead generation strategy to drive visibility and enquiries.
Strategy & Execution
The project was executed in structured phases:
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UX & Content Planning – A new sitemap and wireframe were designed to reflect updated services and guide users through the site intuitively.
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Website Redesign – We developed a modern, responsive design that conveyed professionalism, trust, and clarity — with subtle animation and clear CTAs.
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SEO Optimization – Our team conducted keyword research and implemented best-practice on-page SEO across all service pages.
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Lead Generation Systems – Strategically placed forms and conversion touchpoints were integrated to encourage inbound inquiries.
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Social Integration – Joblin Partners’ social platforms were embedded throughout the site to support engagement and content distribution.
Outcomes
The website relaunch delivered significant results for Joblin Partners. With an improved structure, elevated design, and optimized content, the firm now ranks higher on search engines and consistently converts new leads through its website.
Key Results
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Increase in organic traffic within the first 60 days
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Growth in time on site due to improved navigation and page clarity
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Increase in lead form submissions and contact enquiries
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