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About Greena Business Solutions
Greena Business Solutions is a commercial furniture supplier operating across Australia and New Zealand, with manufacturing based in Brisbane, Queensland. Known for their functional and contemporary designs, the company supplies everything from office chairs to large-scale workspace solutions. To modernize their online presence and scale operations, Greena Business Solutions engaged Metrix to lead a full digital transformation.
Challenges
Greena Business Solutions had a clear vision but required technical support to bring it to life. Key challenges included:
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WooCommerce to Shopify Migration – Migrating extensive product data, customer information, and order histories required precise execution.
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Modern Brand Identity – The site needed a more refined and professional visual identity, incorporating specific branding requirements (vibrant greens and greys).
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Limited Site Functionality – Their existing site lacked the user-friendliness and responsiveness needed for a commercial B2B experience.
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Low Search Visibility – The site was not ranking well for key commercial furniture terms, limiting discoverability.
Approach
Metrix began with a discovery phase to fully understand the brand, audience, and performance goals. From there, we developed a phased approach — starting with Shopify migration, followed by design updates, SEO implementation, and brand refinement.
Strategy & Execution
Our solution combined technical execution with brand-focused enhancements:
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Shopify Migration – Seamlessly migrated all key data from WooCommerce to Shopify, ensuring zero downtime and data integrity.
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Design Overhaul – Delivered a clean, modern design that aligned with the client’s brand palette and conveyed professionalism across every touchpoint.
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SEO Optimization – Refined product categories, metadata, and keyword strategy to support higher rankings across key B2B search terms.
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Branding & Content – Created visually consistent banners, advertisements, and homepage visuals to enhance identity and improve customer trust.
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Performance Tuning – Improved mobile responsiveness and site speed to support better user experience and conversions.
Outcomes
The Shopify migration and branding overhaul helped Greena Business Solutions unlock new potential online. With a faster, easier-to-navigate site and stronger search performance, the company saw a lift in traffic, user engagement, and commercial enquiries.
Key Results
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Increase in organic website traffic
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Increase in mobile conversions after migration
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Lift in product page engagement
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