%
%
%
About The Bride's Table
The Bride’s Table is a premier Australian wedding planning and coordination service renowned for delivering refined, elegant, and stress-free wedding experiences. From full-scale planning to day-of execution, the team brings a personalized touch to every celebration. Looking to attract more modern couples and elevate its digital footprint, The Bride’s Table partnered with Metrix to enhance its website and implement results-driven digital marketing campaigns.
Challenges
Despite its strong reputation in the industry, The Bride’s Table faced several digital limitations that impacted its ability to scale. Key challenges included:
-
Underwhelming Website Aesthetics – The existing website didn’t reflect the brand’s high-end, curated wedding experiences.
-
Limited Mobile Responsiveness – The site lacked fluid responsiveness and accessibility across all device types.
-
Inconsistent Lead Flow – Without targeted advertising, the brand struggled to consistently generate quality inquiries.
-
Low Visibility in Search – There was minimal presence in Google for wedding planning and coordination-related search terms.
Approach
Metrix developed a cohesive strategy that combined modern web design best practices with targeted advertising to help The Bride’s Table attract more engaged couples and streamline their digital journey from discovery to inquiry.
Strategy & Execution
The execution was broken down into key performance areas:
-
Website Design Recommendations – Offered visual and structural improvements, including a refined color palette, elegant font pairings, and strategic content placement to elevate the brand’s digital identity.
-
UX & Accessibility Enhancements – Introduced layout adjustments and navigation improvements for mobile-first browsing, ensuring a smooth and intuitive user experience.
-
Google Ads Strategy – Deployed search campaigns focused on high-intent keywords such as “wedding planner Sydney” and “event coordination Melbourne.”
-
Facebook Ad Campaigns – Created and launched scroll-stopping visuals and carousel creatives to showcase offerings and drive traffic via location and interest-based targeting.
Outcomes
With a fresh digital presence and consistent lead flow through paid advertising, The Bride’s Table is now better positioned to compete in Australia’s premium wedding market. Their improved platform and messaging reflect the elegance and professionalism they bring to every event.
Key Results
%
Increase in website traffic from Google Ads within 60 days
%
Increase in average session duration
%
Boost in direct inquiries through website and social
Explore Other Case Studies
We have conducted numerous case studies on successful businesses, showcasing the positive impact our software has on increasing productivity, streamlining operations, and driving growth.
Adzy's Stump Grinding
From solopreneur to six crews and a fully systemised operation, Adzys Stump Grinding scaled rapidly with Metrix. We streamlined lead management, automated invoicing, implemented Tradify, and now manage everything from digital marketing to CRM. The result? 100% growth every 6 months — and a business that runs like a machine.
Next Level Hire
Metrix helped Next Level Hire modernize their rental process with a user-friendly website and real-time booking system — resulting in more bookings, greater efficiency, and a better customer experience.
Fella Hamilton
Metrix redesigned the Fella Hamilton website to better reflect the brand’s timeless elegance and improve the online customer experience. With a refined layout and smoother navigation, the brand is now set up to convert and engage with confidence.
Join the Metrix community and stay up-to-date on the latest industry trends
Subscribe now and gain a competitive edge in your industry!