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About JL Healthy Habits
JL Healthy Habits is a fast-growing food service brand offering nutritious, convenient meal options to health-conscious Australians and New Zealanders. With multiple franchise locations, the company sought to modernize its digital footprint by transitioning to Shopify and enhancing its branding to increase reach and drive growth.
Challenges
With franchise expansion underway, Healthy Habits needed to:
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Develop a website that reflected their fresh and health-driven brand
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Improve branding consistency across franchises and marketing channels
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Migrate to Shopify to streamline eCommerce and future ordering functionality
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Identify a partner to manage ongoing campaigns, ads, and SEO strategy
Approach
Metrix took a strategy-first approach, mapping the customer journey from discovery to order. The aim was to create a vibrant digital identity that matched Healthy Habits’ in-store experience, while ensuring strong back-end performance on Shopify.
Strategy & Execution
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Website Design & Build – Developed a Shopify-powered website that clearly showcased the brand’s food options, values, and store locations
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Shopify Migration – Ensured clean product structure, optimized content, and mobile-first UX
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Branding Uplift – Enhanced visuals, voice, and layouts for both social and web
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Advertising & Analytics – Launched targeted social and Google Ads campaigns, paired with performance reporting
Outcomes
JL Healthy Habits saw a measurable increase in reach and sales:
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Improved UX led to longer site sessions and more engagement
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Marketing campaigns captured qualified leads for franchise inquiries and customers
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Branding refresh increased online credibility and franchise consistency
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SEO and advertising strategy expanded the brand’s national visibility
Key Results
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Increase in site traffic within 60 days
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Boost in online orders
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New leads for franchise opportunities in 14 days
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