%
%
%
About Solar Superstore
Solar Superstore is a leading Australian provider of solar panels, inverters, and battery systems, committed to delivering high-quality renewable energy solutions to both residential and commercial customers. Despite its strong reputation offline, the company struggled with fragmented online infrastructure and low digital visibility. To address this, Solar Superstore partnered with Metrix to unify its Shopify store, redesign its website, and optimize for long-term online growth.
Challenges
As digital channels became critical for business development—especially during the pandemic—Solar Superstore faced key obstacles:
-
Disconnected eCommerce Experience – The existing Shopify store and main website were not integrated, leading to customer confusion and lost sales.
-
Outdated Website Design – The site lacked modern design, intuitive navigation, and eCommerce functionality expected by today’s consumers.
-
Low Search Visibility – Despite offering premium solar products, the brand ranked poorly in Google, limiting its ability to generate inbound interest.
-
Limited Online Transactions – Without proper product pages or structured categories, customers struggled to find and purchase the right solar systems online.
Approach
Metrix took a holistic approach, blending custom Shopify development with strategic SEO and UX upgrades to build a website designed for sales, visibility, and long-term growth.
Strategy & Execution
The solution was executed across key digital layers:
-
Shopify Integration – Built a seamless eCommerce experience by linking the product catalog, cart, and checkout directly with the main website.
-
New Website Design – Replaced outdated templates with a modern, responsive, and user-friendly interface that elevated the brand’s trust and professionalism.
-
Category Architecture – Organized solar products into clear categories by type, size, and price — allowing users to browse and filter easily.
-
Dedicated Product Pages – Developed individual landing pages for each product type (e.g., panels, batteries, inverters), optimized for both UX and SEO.
-
SEO Overhaul – Implemented on-page optimization, keyword targeting, and metadata improvements to ensure the website ranked for key local and transactional terms.
-
Performance Optimization – Improved site speed, mobile responsiveness, and conversion tracking to increase lead generation.
Outcomes
Solar Superstore now runs a powerful digital storefront backed by SEO visibility, product clarity, and streamlined Shopify integration — helping the business grow both virtually and physically.
Key Results
%
Increase in organic search traffic within 90 days
%
Growth in product page engagement
%
Uplift in Shopify transactions after integration
Explore Other Case Studies
We have conducted numerous case studies on successful businesses, showcasing the positive impact our software has on increasing productivity, streamlining operations, and driving growth.
Adzy's Stump Grinding
From solopreneur to six crews and a fully systemised operation, Adzys Stump Grinding scaled rapidly with Metrix. We streamlined lead management, automated invoicing, implemented Tradify, and now manage everything from digital marketing to CRM. The result? 100% growth every 6 months — and a business that runs like a machine.
The Bride's Table
Metrix worked with The Bride’s Table to elevate their online presence through visual refinement, mobile-first web design, and a multi-channel advertising strategy — resulting in more inquiries, better engagement, and a growing list of dream weddings.
Greena Business Solutions
Metrix partnered with Greena Business Solutions to deliver a full Shopify migration, rebrand, and SEO strategy. The result: a faster, more professional site that increased visibility, engagement, and commercial sales across ANZ.
Join the Metrix community and stay up-to-date on the latest industry trends
Subscribe now and gain a competitive edge in your industry!