Solar Air Energy

About Solar Air Energy

Solar Air Energy is a proudly family-owned business in Australia, offering professional services across solar, air-conditioning, and electrical installations. With a commitment to quality workmanship and long-term customer relationships, the company partnered with Metrix to build a digital ecosystem that could scale with demand, streamline operations, and position the brand as a trusted industry leader.

Challenges

With no centralized customer data, a tight budget, and a lean workforce, the business lacked the infrastructure to scale effectively. Key operational pain points included:

• Manual job management and inefficient work order communication

• No existing digital strategy, CRM, or audience funnel

• Difficulty onboarding staff and maintaining consistency

• Need to uphold high standards with minimal internal systems in place

Approach

Metrix took a discovery-led approach, mapping out Solar Air’s ideal customer journey and internal workflows. We prioritized simplicity, clarity, and consistency in both messaging and system design — focusing on how technicians receive jobs and how admin teams manage work orders.

Strategy & Execution

• Brand Definition – Clarified tone of voice, visual identity, and messaging across touchpoints

• Website Rebuild – Redesigned and redeveloped the company’s website with a focus on lead generation and technician usability

• Custom Job Management Software – Built a lightweight system to handle new bookings, assign staff, and track progress in real-time

• Marketing & Lead Funnel – Developed an ongoing marketing strategy with lead magnets, audience segmentation, and Google integration

Outcomes

Within just three months, Solar Air Energy saw rapid growth across all areas:

• Streamlined operations allowed the team to scale with confidence

• Lead volume increased significantly, with a consistent pipeline of new jobs

• Technician performance and admin communication improved due to clear digital workflows

• The company is now positioned to scale nationally, with legacy systems in place for future teams

Key Results

2.9

x

Growth in company size within 3 months

4

x

Increase in weekly lead volume

1

x

Fully integrated job tracking system rolled out