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About Ally Fashion
Ally Fashion is a well-known Australian retailer offering stylish and affordable women’s fashion. With a growing eCommerce presence, the brand engaged Metrix to revamp key digital touchpoints — including a dedicated rewards program page — to better communicate the value of the Ally Rewards experience and support long-term customer loyalty.
Challenges
Although the brand had strong customer interest, the original rewards page lacked clarity and engagement. The challenges included:
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Low Engagement on Loyalty Content – Customers didn’t fully understand the benefits of the Ally Rewards program.
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Outdated Page Layout – The structure didn’t showcase tiers, points, or perks in an inspiring or digestible way.
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Limited Conversion – The old layout wasn’t encouraging sign-ups or logins from repeat customers.
Approach
Metrix partnered with Ally Fashion to rebuild the Ally Rewards landing page with a sharp focus on UX and visual storytelling. The goal was to better articulate program benefits, improve usability, and support the brand’s broader loyalty and retention efforts.
Strategy & Execution
We worked closely with the Ally team to design a rewards experience that matched the tone and aesthetic of the brand:
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Rebuilt the Rewards Page – A new layout highlighted key reward tiers, benefits, and program structure.
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Visual Design Refresh – Branded icons, visuals, and scroll-friendly blocks made the content more engaging and accessible.
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Content Rewriting – We refined the copy to speak directly to loyal customers and explain value clearly.
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Mobile Optimization – The page was built with a mobile-first approach to ensure a smooth experience across devices.
Outcomes
The updated Ally Rewards page improved clarity and user flow, resulting in stronger engagement and reduced bounce rates. While some traffic and session duration metrics softened post-update due to testing phases, the page is now aligned with the brand’s loyalty goals and sets the foundation for stronger long-term performance.
Key Results
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Reduction in bounce rate on the rewards page
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Uplift in rewards program sign-up clicks
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Increase in mobile engagement time
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