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About Rare Rabbit
Rare Rabbit is a boutique Australian jewelry brand known for its premium craftsmanship and use of natural materials like wood and leather. With a reputation for artistry and design, Rare Rabbit approached Metrix to refine its digital presence through a brand-focused website overhaul — aiming to reflect its unique identity online and drive more consistent revenue growth.
Challenges
Despite its strong product offering, Rare Rabbit’s online presence didn’t match the brand’s creativity or ethos. Specific challenges included:
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Uninspired Brand Page Design – The existing website lacked visual flair and failed to express the brand’s unique story and natural aesthetic.
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Previous Redesign Attempt Fell Short – The brand had already worked with another agency but was left disappointed with the results.
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Limited Online Visibility – Without modern SEO strategies, the brand was underperforming in organic search rankings, impacting traffic and sales.
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Lack of Differentiation Online – Rare Rabbit needed a site that not only looked good but could stand out among a competitive digital retail landscape.
Approach
Metrix brought a blend of technical, creative, and strategic insight — aiming to capture Rare Rabbit’s artisanal essence while increasing visibility and conversion potential.
Strategy & Execution
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Custom Brand Page Redesign – Delivered a refreshed brand page layout with storytelling elements, natural textures, and warm, immersive visuals.
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Modern UX Enhancements – Simplified navigation, improved mobile responsiveness, and implemented fast-loading media for a smoother user journey.
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SEO Overhaul – Optimized metadata, on-page keywords, and image structures to align with high-conversion search terms.
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Performance Optimization – Improved page speed and accessibility for both users and search engines.
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Collaborative Creative Process – Worked closely with the Rare Rabbit team to align the digital identity with the brand’s physical retail charm.
Outcomes
Rare Rabbit’s digital transformation elevated both their visual identity and discoverability, helping them gain traction in a crowded market and boosting conversions.
Key Results
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Increase in organic search traffic within 60 days
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Improvement in average time on page for brand content
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Increase in direct-to-site revenue from brand-related searches
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