Overview:
Ally Fashion is a popular brand that provides affordable women’s fashion clothing in Australia. As the brand expanded its business to include an online store, it required a website that would enhance its online presence and boost sales. Metrix was approached to design and develop a website that would meet these needs.
Challenges:
Ally Fashion had struggled to find a web developer and designer who could offer unique ideas and create a user-friendly website. Previous proposals from other professionals lacked the creativity required to make the brand stand out among its competitors.
Vision:
The vision was to develop and design a website that was current with the latest trends and tools. The goal was to create a visible online presence for the brand and increase sales by attracting customers from around the world.
Solution:
Metrix developed a clear proposal to rebuild and redesign the website using the latest tools and techniques. The result was a significant increase in traffic and sales. The brand owners were highly satisfied with the services provided by Metrix, and the redesign of the official website.
Results:
After the redesign, Ally Fashion’s website became more user-friendly and attracted a higher number of customers. The use of prominent tools and techniques allowed for a significant increase in traffic and sales, which ultimately boosted the brand’s online presence.