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About Boosted Australia
Boosted Australia is a Brisbane-based car dealership specializing in performance Japanese vehicles — with a mission that extends beyond cars, raising awareness around the rising rate of male suicide. As part of their growth journey, the company partnered with Metrix to elevate their digital strategy, increase sales, and build out high-impact campaigns through car raffles and recurring subscriptions.
Challenges
Boosted Australia had an engaged community but lacked the digital infrastructure and creative assets to scale. Key challenges included:
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Outdated Website & Systems – The existing site lacked performance and visual appeal, and didn’t support recurring subscriptions or raffle campaigns.
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Inconsistent Marketing Approach – Traditional marketing tactics were no longer producing results, and there was no cohesive strategy behind campaigns.
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Need for Shopify Migration – The business needed a stronger eCommerce foundation with better UX and integrated tools to support growth.
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High-Risk Campaign Complexity – Car raffles needed to be structured carefully to drive conversions while remaining compliant and scalable.
Approach
Metrix partnered with Boosted Australia to deliver a complete digital transformation. From rebuilding the core website to structuring car raffles and designing a subscription engine, the goal was to turn engagement into growth — and give the brand a platform that could support future campaigns, traffic spikes, and community loyalty.
Strategy & Execution
Our execution focused on blending brand, tech, and conversion:
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Shopify Migration – The website was completely rebuilt on Shopify, improving speed, mobile usability, and product flow.
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Car Raffle Infrastructure – We created custom raffle logic, built landing pages, managed compliance, and designed countdown experiences to create hype and urgency.
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Subscription Setup – A full subscription engine was deployed for recurring raffle access, with integrated payment flows and email automations.
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Creative & Marketing Strategy – Metrix delivered updated banners, refreshed brand messaging, and campaign frameworks that amplified awareness and conversions.
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Digital Funnel & Tracking – Custom pixel setups, analytics tracking, and landing pages helped optimize ad spend and guide future campaigns.
Outcomes
Boosted Australia launched multiple successful raffles and transitioned to a scalable digital model. The Shopify rebuild improved user experience, while the new subscription model helped increase customer lifetime value. With high-performing campaigns and a system that could handle scale, Boosted built momentum — and a business that grows beyond the car.
Key Results
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Growth in subscription sign-ups
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Decrease in bounce rate
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Increase in total raffle ticket sales
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