Overview:
BRACKS Indigenous Clothing is a home-based Indigenous-owned apparel company from Townsville, Queensland that has been in operation for the past 8 years. The company approached Metrix to update their traditional website by scaling their sales operations with the changing technology.
Challenges:
The main challenge for Metrix was to maintain the look and feel of Indigenous customs and traditions in the updated website. The choice of colour schemes and content representation was crucial to make the website more eloquent. The company’s banner and advertisement strategy was not effective in grabbing the attention of visitors, which was another challenge.
Vision:
The primary goal for Metrix was to migrate the existing website to Shopify and planned strategies for branding and marketing. The team observed the nature of the target audience, created cohesive designs for the business, and leveraged the marketing by observing competitors’ positions. Their vision was to make Bracks Indigenous Clothing the top-ranked business among all search engines by employing a little clever thinking, innovation, and a small move.
Solution:
Metrix’s team of experts developed a branding and marketing strategy to help the business leverage their network and make their first-ever big sale. They augmented sales and revenue, which is a testament to the perfection of their team’s work.
Results:
The results were outstanding, and the company’s sales and revenue graph showed a significant increase. By updating their website with the latest technology, Bracks Indigenous Clothing was able to make a huge impact on the target audience. Metrix successfully achieved their goal of making the business the top-ranked business among all search engines.