Overview:
Chants Amusements is a family-owned amusement business based in Melbourne, Victoria, Australia. The company is known for its entertaining amusement services and aims to expand its business throughout Australia. They approached Metrix for web and software development services to support their growth objectives.
Challenges:
The existing website had gaps that made it less expressive to customers, particularly to children. Our team conducted research and identified that the website’s presentation was not attractive enough to engage customers, especially children. This resulted in low user engagement and decreased website traffic.
Vision:
To address the challenges, the vision was to reconstruct the website by using attractive and colourful templates to make it more appealing to customers, particularly children. The objective was to develop and design an easy-to-use website that is also optimized for search engines to attract more visitors.
Solution:
Our team provided a solution to the challenges by developing a colourful and easy-to-use website that addressed the gaps in the previous version. We used attractive and colourful templates to make the website more engaging, particularly to children. Our skilled team of digital marketers also optimized the website for search engines, which resulted in a significant increase in website traffic and views. As a result, Chants Amusements experienced a significant growth in revenue.
Results:
The new website design, optimization, and development by Metrix resulted in a significant increase in website traffic and views. The attractive and easy-to-use website, particularly for children, attracted more customers to the business, resulting in increased revenue.