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About City Couture
City Couture is a modern luxury lifestyle brand launched in 2023 with a bold ambition — to redefine premium retail through curated products, world-class design, and exceptional customer service. From the outset, City Couture aimed to blend digital elegance with operational excellence, carving out a unique space in the competitive fashion and lifestyle market. The brand engaged Metrix to lead the digital build, drive performance marketing, and position City Couture as a leader in luxury eCommerce.
Challenges
Entering the luxury space required more than just strategy — it demanded precision, taste, and technical execution. Core challenges included:
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Luxury UX Expectations – The website needed to deliver a seamless, indulgent experience that aligned with luxury buyer psychology.
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Brand Positioning from Scratch – As a new entrant, City Couture needed to stand out quickly while competing with established names.
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High-Performance Marketing in a Premium Space – Ads and content needed to speak to an elite audience without compromising sophistication.
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Unified Brand Aesthetic – Every touchpoint — from logo to social media ads — had to feel premium, consistent, and aligned.
Approach
Metrix approached the project by combining elegant design with scalable systems. From branding and website to ad creative and performance strategy, every decision was guided by luxury eCommerce best practices. The mission was clear: turn every user touchpoint into a refined experience and build a platform for growth.
Strategy & Execution
Our team delivered a full-stack brand and digital rollout across the following:
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Premium Website Design – We built a bespoke website with intuitive navigation, curated category structures, and rich visual storytelling.
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Advanced Graphic Design – A new logo, product visuals, and ad creatives were developed to elevate brand perception.
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SEO & Web Optimization – Strategic copywriting and search-friendly site structure were implemented for visibility and discoverability.
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Performance Marketing – A tailored Facebook and Google Ads campaign was launched to target high-value buyers and drive conversions.
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Operational Support – Logistics and delivery workflows were refined to ensure a seamless customer experience from order to doorstep.
Outcomes
City Couture now operates as a rising force in the luxury retail space, with a compelling online presence and growing demand. The brand’s premium identity is clearly reflected across all digital platforms, while targeted advertising and SEO have driven significant early-stage results.
Key Results
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Growth in online sales over the first 90 days
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Increase in returning customer rate
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Decrease in bounce rate after homepage optimization
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