Coral Homes is a renowned property construction brand in Australia, offering a vast range of affordable homes with standard inclusions. They wanted to increase their customer base and digital audience by re-creating their advertising strategy, and approached Metrix for their branding and marketing services.
One of the primary challenges faced by the Metrix team was to come up with a strategy that could surpass the existing advertising plan that lacked structural strategy. Additionally, the competition in the market with other construction companies added to the challenge.
The vision was to not only increase sales, but also enhance audience engagement and lead generation. To achieve this, Metrix aimed to attract the digital audience by creating visually appealing graphics and content that would promote Coral Homes as a trusted and affordable property construction brand.
Metrix began the project by understanding the client’s requirements and creating a valid plan or strategy accordingly. Implementation took place after the planning, and the final qualitative product was delivered successfully. Metrix’s services included marketing, search engine optimization, and advertisement strategy.
The results were impressive, as Metrix was able to enhance audience engagement and lead generation for Coral Homes. The social media following of Coral Homes also saw an increase by implementing the novel advertisement strategies. The successful branding and marketing strategy helped Coral Homes to reach their target audience, resulting in a growth in their customer base and a stronger digital presence.