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About Crypto Mining Solutions
Crypto Mining Solutions is a specialized crypto mining business launched in 2021. With a focus on physical crypto-related products — including mining equipment, hardware wallets, and novelty items — the brand quickly carved out a space in a highly technical and fast-moving industry. Beyond its product range, the company also provides fast shipping and valuable guidance to its growing customer base. Crypto Mining Solutions partnered with Metrix to build a brand presence that reflected its expertise, trustworthiness, and innovation.
Challenges
Operating in the crypto mining industry brought with it a set of complex marketing challenges. The Metrix team was tasked with:
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Standing Out in a Crowded Market – Crypto eCommerce is saturated, with many sites lacking trust signals or clean UX.
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Explaining Technical Products to New Users – Products like mining rigs and wallets needed to be approachable to crypto newcomers.
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Building a Cohesive Digital Presence – There was no existing brand platform, strategy, or visual identity to work from.
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Regulatory Sensitivity in Advertising – Navigating paid ads on platforms like Facebook and Google in a crypto-adverse environment required careful positioning.
Approach
Metrix focused on building a clean, conversion-focused website paired with strategic advertising and elevated brand design. The project required balancing education and trust with bold visuals and fast, accessible eCommerce functionality.
Strategy & Execution
The Metrix team delivered a full-stack solution, including:
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Website Design & Development – Built from the ground up, the website was structured around product clarity, simplified navigation, and educational content.
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Visual Branding – A high-end logo, ad templates, and visuals were created to give the brand a bold, modern aesthetic.
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Facebook & Google Ad Strategy – Ads were carefully crafted and positioned to comply with platform policies while still driving targeted traffic.
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On-Page SEO – Technical and content SEO strategies were implemented to improve product and category visibility in search engines.
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Fast Shipping Messaging – Clear CTAs and shipping banners built trust and addressed common purchase hesitations.
Outcomes
Crypto Mining Solutions saw measurable gains in audience awareness and online sales following the brand and strategy rollout. Their new website now stands out in the crypto hardware space — offering clarity, speed, and trust in an often confusing market.
Key Results
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Increase in online sales
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Growth in web traffic
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Boost in returning customers
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