Discounted Supplements is a well-established Australian company that specializes in providing high-quality vitamins and supplements to fitness enthusiasts. Despite having a strong reputation, the company was looking to expand its market reach and increase brand awareness nationwide. In order to achieve this, the company reached out to us at Metrix Digital for our digital services.
The biggest challenge faced by Discounted Supplements was to establish a strong online presence and increase organic search traffic. The company’s existing website was not optimized for search engines, which resulted in poor search engine rankings. Additionally, the company’s previous branding and logos were not visually appealing to potential customers, which hindered the growth of the business.
The company’s vision was to expand its reach and increase revenue by utilizing cutting-edge digital marketing strategies. Our goal at Metrix Digital was to help the company achieve its objectives by providing customized digital solutions tailored to their specific needs.
Our team of experienced professionals worked closely with the Discounted Supplements team to identify areas of improvement and develop a customized digital marketing plan. We began by optimizing the company’s website for search engines, implementing both on-page and off-page SEO techniques. Our graphic designers then created a new logo and branding that accurately represented the company’s values and resonated with potential customers. We also developed a comprehensive marketing and advertising strategy that included social media marketing, email marketing, and pay-per-click advertising.
After implementing our solutions, Discounted Supplements saw a significant increase in their online visibility and sales. The rebranding efforts helped to attract new customers, and the optimisation of the website led to an increase in organic search traffic. Our marketing and advertising strategies helped to boost their revenue, and the company was able to expand its market reach nationwide. The success of this project was measured by the following results:
- Increased website traffic by 40% within the first month
- Increased online sales by 30% within the first quarter
- Improved brand recognition and awareness among new customers
- Expansion of market reach nationwide
Overall, the implementation of our solutions helped Discounted Supplements to achieve their vision of expanding their market reach and increasing revenue. We are proud to have been a part of their success story and look forward to continuing to support them in their future endeavours.