Overview:
EA Books is a website founded by Engineers Australia (EA) in 1919, which serves as a trusted voice of the engineering profession. With over 100,000 individual members, EA is a peak body for engineers, providing various services such as jobs, skill assessment for migrants, and global talent programs to engineering students. The stakeholders approached Metrix to optimize their website, sort out the categories of services provided, and perform branding and marketing for the business with a target audience.
Challenges:
EA Books offered multiple facilities to engineering students, which were listed on their traditional website in a messy and unclear manner. Initially, the task was challenging due to the plethora of services available online on their portal. The discovery phase was essential to making the project clear and feasible for the team to achieve its goals.
Vision:
The design and development phase started with categorizing the services according to their similar nature, followed by search engine optimization to make them stand out in the crowd. The primary goal was to perform the BigCommerce Migration successfully.
Solution:
By following the proper solution process, the team successfully achieved the client’s goals. The outcome of successful migration, search engine optimization, and web development speaks volumes about the hard work carried out by the team. Additionally, prominent branding and marketing strategies were implemented for the target audience. The stakeholders were impressed with the final website handed over by Metrix.
Results:
The project resulted in a well-optimized, categorized, and easily navigable website for EA Books. The successful migration, search engine optimization, and web development achieved the project’s goals, and the client was satisfied with the final result. The branding and marketing strategies helped EA Books reach its target audience, making the website more user-friendly and accessible.