Eat Sweet Lollies

About Eat Sweet Lollies

Eat Sweet Lollies is an Australian-based eCommerce brand known for delivering nostalgic, joy-filled lolly mixes straight to customers’ doors. Built on community, fun, and delicious variety, the brand’s viral social videos and hand-packed orders have earned them a loyal (and growing) fanbase. With Shopify as their platform, they were ready to scale — they just needed the right systems and strategy in place.

Challenges

Despite impressive early traction, the business was facing a number of challenges that limited further growth. Abandoned carts were consistently building up without clear reasons as to why customers were dropping off. While content was engaging, it lacked a structured strategy to turn attention into conversions. Retention was also under-leveraged — with no post-purchase journey or systems in place to bring customers back. There were missed opportunities to capitalise on organic engagement, and the backend experience needed optimisation to better support sales and fulfilment at scale.

Approach

The Metrix team approached the brand with a simple goal: implement measurable, scalable methods to boost sales and strengthen customer relationships. By combining hands-on support with backend optimisations and strategic content planning, we aimed to build on what was already working and close the gaps slowing momentum. The approach focused on improving abandoned cart conversions, leveraging the power of social content, establishing a stronger customer journey, and creating data visibility to inform future decisions.

Strategy & Execution

We began by addressing the immediate opportunity around abandoned carts. A series of manual customer calls were made to better understand objections and reasons for drop-off. Insights gained helped refine checkout flows and led to the introduction of new abandoned cart email sequences with retention incentives.

On the creative side, we encouraged doubling down on the high-performing video format where lollies are dropped into a bag — which had already been generating strong engagement. From there, we laid out a plan to test affiliate-style videos to further expand reach, create UGC loops, and encourage community-driven content.

To increase retention, we redesigned the post-purchase journey with physical inserts such as flyers, gift cards, and QR codes. These were designed to encourage second purchases, social tagging, and referrals. One campaign included a simple reward mechanic: “Tag us when you receive your lollies and we might refund your order,” which created a fun and viral reason for customers to share their experience online.

Product performance was reviewed closely, with clear winners like the Pascalls Milkshakes mix being bundled into new offers. The brand also focused on pricing structure and average order value, using small strategic adjustments to nudge up order sizes.

Monthly reporting using Shopify analytics provided a clear view of the numbers, helping guide ongoing decision-making. This created a flywheel of action, review, and iteration — all grounded in what the data was telling us.

Outcomes

Over a 12-month period, Eat Sweet Lollies transformed from a growing brand into a structured, scalable eCommerce business. The changes made brought more predictability to their revenue, stronger engagement from their audience, and a smarter, more automated backend to support future growth. Most importantly, the business now operates with greater clarity — knowing what drives results and how to lean into those wins.

Key Results

323

%

Total Sales

29

%

Average Order Value

20

%

Returning Customer Rate