Overview:
Eat Sweet Lollies is a popular name among Australians with a sweet tooth. They offer a wide range of flavors including sweet, sour, chocolate, sugar-coated, hard lollies, and chewy candies. The business also provides home delivery to customers. The owners approached Metrix to migrate their existing website to Shopify and implement superior marketing strategies to enhance sales.
Challenges:
While working on this project, our team faced a few minor challenges. One of the main challenges was making the website stand out from its competitors in the market. After discussing the matter with the Eat Sweet Lollies team, our vision became clearer.
Vision:
The main aim of the project was to implement skillful marketing strategies that would attract customers from all walks of life. This was achieved by performing search engine optimization and recreating content. In addition, migrating and integrating the existing website with Shopify was another major milestone for our team.
Solution:
To achieve our predefined goals, we implemented striking digital marketing strategies. We also applied advanced techniques and technologies to enhance the visibility of the business and ensure that it ranked higher than competitors’ websites on search engines. The migration to Shopify was carried out seamlessly by our team of professionals. The increased number of sales and customers to the business is proof of the efforts invested by Metrix to achieve our goals.
Results:
The migration to Shopify and the implementation of effective marketing strategies resulted in a significant increase in the number of visitors to the website. The website’s visibility on search engines improved, resulting in higher rankings and increased traffic. Furthermore, the number of sales and customer satisfaction also increased significantly. As a result of the project, Eat Sweet Lollies has been able to expand its customer base and increase its revenue.