Energy Queensland

About Energy Queensland

Energy Queensland is a government-owned electricity distributor and energy services provider responsible for delivering power to millions across Queensland. With multiple digital properties under its umbrella, the organization approached Metrix to implement a system-wide website syndication solution that would unify content delivery, elevate brand authority, and improve search engine visibility across all domains.

Challenges

As a large-scale public utility with multiple brands and services, Energy Queensland faced several digital challenges:

• Lack of content consistency across its digital ecosystem

• Difficulty scaling updates without duplicating content

• Need to improve organic visibility while adhering to Google’s duplicate content policies

• Desire to syndicate content across its brand network to reach broader and localized audiences

Approach

Metrix began with a deep discovery and compliance audit, mapping the structure of Energy Queensland’s digital assets and defining syndication rules. The strategy focused on maintaining originality across sites while using canonical structures, dynamic feeds, and localized enhancements.

Strategy & Execution

• Custom Syndication Engine – Developed a proprietary system to publish, push, and localize content across Energy Queensland’s digital brands

• Original Content Strategy – Every syndicated page was slightly rewritten or enriched with localized context, eliminating duplication concerns

• Search Engine Compliance – Implemented canonical tags and structured data to ensure all content was indexed correctly and safely

• Authority Content – Developed top-tier editorial and informational content to position Energy Queensland as a trusted voice in the energy sector

• SEO-Focused Rollout – Each site was optimized with proper on-page SEO, improving crawlability and keyword relevance

Outcomes

The result was a highly scalable, SEO-safe content distribution system that gave Energy Queensland the infrastructure it needed to lead the conversation across all its brands and regions.

Key Results

37

%

Improvement in multi-site organic traffic

22

%

Increase in localized search rankings for syndication targets

31

%

Lift in lead generation across major business units