Overview:
Energy Queensland is a state-owned electricity distribution, retail, and energy service business in Queensland. The company wanted to perform website syndication and make content available from one site to other sites. To achieve this, the Metrix team developed an essential system to syndicate the websites, allowing Energy Queensland to expand its reach and improve its online presence.
Challenges:
Handling a project on a large scale was a challenging task for the Metrix team. They had to ensure that the website syndication was done without generating any copied content and without breaching any Google conditions. The major challenge was to promote Energy Queensland’s business at a higher level while also improving its ranking in search engine results.
Vision:
The Metrix team started the project with the discovery phase, aiming to consider the client’s priorities and requirements. During this phase, the team decided to keep the content unique and simple to outrank the business in search engine results. After discovering the basic needs of the client, the team moved towards the planning and implementation phase.
Solution:
Creating new, unique, and interesting content was key to perform website syndication. The solution adopted by Metrix was to enhance the brand authority, increase leads, and improve website traffic. Collaboration with websites improved the website ranking and SEO as well. By implementing these strategies, Metrix was able to successfully syndicate Energy Queensland’s website.
Results:
The final result of Metrix’s work on Energy Queensland’s website included an essential system, top ranking across search engines, and an increase in lead generation. The satisfaction level and positive feedback from Energy Queensland demonstrates the efforts invested by the Metrix team in this project.