%
%
%
About Esther & Co.
Esther & Co. is a well-known Australian fashion brand offering curated, timeless collections for women. With a growing customer base and expanding product range, the brand needed to improve usability on its Shopify storefront — particularly within its collection pages — to support better browsing, filtering, and conversion.
Challenges
As the product catalogue grew, Esther & Co. faced challenges with how customers navigated through collections. Specific challenges included:
-
Limited Filtering Options – Shoppers had difficulty narrowing down products by size, color, style, or availability.
-
Slower Product Discovery – Without refined filters, customers had to manually scroll through large collections.
-
Impact on Conversions – Poor navigation contributed to missed opportunities and drop-offs in the sales funnel.
Approach
Metrix was engaged to enhance the collection page experience by introducing advanced filtering functionality. The goal was to streamline product discovery, improve usability, and support faster decision-making for shoppers.
Strategy & Execution
Our work focused specifically on Shopify-native functionality and customer experience improvements:
-
Advanced Filter Setup – We implemented intuitive filter options across all major collections, including tags for size, color, style, and availability.
-
Mobile-Optimized Layout – Filters were designed to work seamlessly across devices, ensuring easy access and use for mobile shoppers.
-
Custom Styling – Filters were styled to match Esther & Co.’s brand aesthetic for a consistent, elegant experience.
-
Performance Testing – The filtering system was tested to ensure it didn’t impact page speed or cause friction during navigation.
Outcomes
With improved filters in place, customers now enjoy a more efficient browsing experience — helping them find products faster and reducing friction during the purchase process. The update also supported higher engagement and fewer abandoned sessions on collection pages.
Key Results
%
Increase in engagement on collection pages
%
Reduction in exit rate from collection views
%
Lift in filtered browsing
Explore Other Case Studies
We have conducted numerous case studies on successful businesses, showcasing the positive impact our software has on increasing productivity, streamlining operations, and driving growth.
Adzy's Stump Grinding
From solopreneur to six crews and a fully systemised operation, Adzys Stump Grinding scaled rapidly with Metrix. We streamlined lead management, automated invoicing, implemented Tradify, and now manage everything from digital marketing to CRM. The result? 100% growth every 6 months — and a business that runs like a machine.
The Bride's Table
Metrix worked with The Bride’s Table to elevate their online presence through visual refinement, mobile-first web design, and a multi-channel advertising strategy — resulting in more inquiries, better engagement, and a growing list of dream weddings.
Next Level Hire
Metrix helped Next Level Hire modernize their rental process with a user-friendly website and real-time booking system — resulting in more bookings, greater efficiency, and a better customer experience.
Join the Metrix community and stay up-to-date on the latest industry trends
Subscribe now and gain a competitive edge in your industry!