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About Everything Baby
Everything Baby is an Australian eCommerce store that offers a wide range of baby essentials — including clothing, prams, car seats, and accessories — designed to support new parents. With a customer-first approach, the brand wanted to deliver an effortless online shopping experience while increasing its visibility in the competitive parenting and baby care market.
Challenges
When Everything Baby approached Metrix, they were starting from scratch with no website or digital foundation. Key challenges included:
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No Existing Website – The brand needed a full website built with a clean, modern design to reflect its values.
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Cross-Device Compatibility – The website had to function smoothly across different operating systems and devices.
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Competitive SEO Landscape – The baby product niche is highly saturated, requiring a smart SEO strategy to compete organically.
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Desire for Automation – The company wanted to eliminate the need for multiple hires by automating digital marketing and traffic acquisition.
Approach
Metrix focused on delivering a minimal and elegant website built for both user experience and search visibility. From SEO strategy to website deployment, every part of the project was centered on positioning Everything Baby for long-term digital growth — without needing an in-house team for every function.
Strategy & Execution
Our team delivered a streamlined eCommerce foundation with strong SEO at its core:
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Website Design & Development – Built a fully responsive, lightweight Shopify site with clear navigation and a mobile-first layout.
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SEO Foundation – Executed keyword research specific to high-intent, baby-care-related terms, and optimized all key landing and product pages.
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Cross-Platform Testing – Ensured flawless functionality across all major operating systems and browsers for consistent customer experience.
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Content Structuring – Developed clean product descriptions, category pages, and metadata to support discoverability.
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Hands-Free Growth Strategy – Created scalable systems to reduce dependency on manual campaign execution or additional hires.
Outcomes
Everything Baby now has a high-performing online store that’s fully optimized for search, UX, and long-term scalability. With strong foundations in place, the brand continues to grow in visibility and revenue — all without needing to expand internal resources.
Key Results
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Increase in organic traffic within 60 days of launch
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Growth in average session duration
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Improvement in mobile performance and load time
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