Overview:
Flaxseed Australia, also known as Stockhealth PTY LTD, is a business that provides natural supplements to farmers throughout Australia, New Zealand, the USA, and UK. The company approached Metrix to enhance its marketing strategies using industry-leading SEO techniques.
Challenges:
The COVID-19 pandemic limited the reach of many businesses, and Flaxseed Australia was no exception. The company wanted to increase its customer base and avoid facing the same circumstances. Therefore, Metrix applied its leading SEO, branding, and marketing techniques to boost Flaxseed Australia’s customer span. Developing Facebook ads was also part of the plan.
Vision:
Metrix’s experts aimed to improve the website’s performance, increase site credibility, and boost online purchases, all while catering to the COVID-19 climate. They achieved this by creating non-branded, smart shopping campaigns that targeted product categories and search campaigns that focused on high-search keywords.
Solution:
Metrix’s skilled team updated the website with top-tier SEO strategies to ensure Flaxseed Australia ranked higher for most competitive search terms. This involved integrating new keywords, recommended metadata, and URL structure. Metrix’s Facebook ads and SEO strategies brought staggering growth in revenue within a short span of time.
Results:
Thanks to Metrix’s efforts, Flaxseed Australia saw significant growth in its customer base and revenue. The non-branded shopping campaigns increased site traffic, and the SEO strategies brought higher search engine rankings. The Facebook ads also generated more leads and conversions. The website’s overall performance and credibility also improved, resulting in a successful partnership between Flaxseed Australia and Metrix.