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About Force Activewear
Force Activewear is a well-established fitness apparel brand offering high-quality, performance-driven clothing for both men and women. With a strong reputation offline and a loyal customer base, the brand recognized the need to elevate its digital experience. Metrix partnered with Force Activewear to modernize the website, improve visibility, and optimize conversions for long-term growth.
Challenges
Despite a quality product offering and strong brand ethos, the online experience didn’t match the expectations of today’s shoppers. Key challenges included:
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Outdated User Experience – The website was slow, visually dated, and difficult to navigate, impacting engagement and sales.
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Low Search Visibility – The site wasn’t ranking well on search engines, leading to poor organic traffic and limited discovery.
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No Personalization – Users received a generic experience with no tailored product recommendations or dynamic content.
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Unclear Brand Messaging – The website lacked a strong value proposition that spoke directly to its fitness-driven audience.
Approach
Metrix approached the project with a user-first and performance-driven mindset. The focus was on delivering a seamless shopping experience, aligning design with the brand’s identity, and implementing on-site personalization while boosting organic reach through SEO.
Strategy & Execution
The website was redesigned and restructured to deliver on aesthetics, functionality, and performance:
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Modern Website Redesign – Delivered a clean, mobile-optimized layout with simplified navigation and bold CTAs.
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Personalized User Experience – Added product recommendation modules based on browsing behavior and preferences.
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SEO Overhaul – Integrated keyword-rich content, optimized metadata, and restructured product/category pages for improved ranking.
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Conversion Rate Optimization (CRO) – Enhanced checkout flows, added persuasive messaging, and strategically positioned CTAs across product pages.
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Brand Messaging Refresh – Clarified the brand’s core values and product benefits across homepage and landing pages.
Outcomes
Force Activewear now has a streamlined digital experience that performs as strong as its products. The brand has seen marked improvement across every key metric — from traffic and engagement to conversions and customer retention.
Key Results
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Increase in organic traffic from SEO implementation
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Growth in pages per session and time on site
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Lift in overall conversion rate
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