Gee Builders is a construction company based in Queensland, Australia, primarily serving the North Brisbane region. The company offers a wide range of services, from home renovations to commercial contracts, and is well-known for its commitment to delivering high-quality work within an agreed framework. To enhance their online presence and streamline their operations, Gee Builders approached Metrix for help with software development and marketing strategies.
Although Gee Builders had established itself as a reputable organization, they lacked a digital marketing strategy and needed a user-friendly software solution. Additionally, the company wanted to maintain its legacy while attracting more customers. Metrix successfully addressed these challenges by developing a manageable software solution and creating a valid marketing strategy within a given timeframe.
Our team of experts began the project with a discovery phase, aiming to meet Gee Builders’ initial requirements. Through this phase, we determined that employing simple designs and integrating the website with related portals was a priority for enhancing the company’s customer base.
We addressed the challenges by breaking down the solution into three stages. The first stage was developing the company’s digital messaging, including its brand and voice tone. The second stage was reviving the website and merging the software solution to streamline operations. Finally, we developed a valid marketing plan to bind everything together and enhance audience engagement.
By developing a user-friendly software solution and optimizing the website for search engines, Gee Builders was able to streamline their operations and improve their online presence. The marketing plan included targeted ads and social media campaigns that helped to reach a wider audience. As a result, Gee Builders experienced an increase in website traffic, customer engagement, and overall revenue. The company was able to maintain its legacy while adapting to the digital age, and we are proud to have played a role in their success.