Overview:
Get Golfed is a Brisbane-based local business that offers all amenities related to golf sports. The business started by selling golf clubs through the marketplace and has now turned into a great venture. The goal of Get Golfed is to provide all relatable stuff at a cheaper and affordable cost. The owner approached Metrix to enhance the business’s reach to a vast range of customers.
Challenges:
One of the major challenges faced by Get Golfed was to categorize products as per their specializations, such as used products, fresh new products, etc. Additionally, the use of outdated marketing strategies and templates for web pages was a backlog. The use of traditional techniques did not leave a positive impact on the audience of the recent generation. Moreover, the company’s goal was to achieve a high ranking in terms of searches performed on various search engines.
Vision:
The sole purpose of the project was to create something contemporary with the combination of novel and traditional techniques to attract the youth and meet the business objectives. For the sake of better ranking on search engines, principal SEO techniques were applied. Also, for web marketing, alluring graphic designs were added to the website.
Solution:
The process began with modernizing the old branding web pages by adding graphics to them. Eye-catching logos and layouts were developed. Further work was done on web marketing by adding unique advertisement campaigns to promote products to the target audience. The enhanced profit, sales, and number of customers are a witness to the efforts put in by Metrix.
Results:
The results of the project were significant, with an increase in profit, sales, and number of customers. The website’s search engine ranking improved significantly, making it easier for potential customers to find Get Golfed online. The modernized branding, alluring graphic designs, and unique advertisement campaigns helped attract the youth audience while retaining the older generation’s trust in the business.