Into Our Hands

About Into Our Hands

Into Our Hands is a community foundation based in North East Victoria, dedicated to improving societal well-being through grassroots initiatives and personal well-being funding. As a trusted entity supporting local projects and capacity building, the foundation approached Metrix to help amplify its message, improve digital reach, and drive greater engagement through marketing and SEO support.

Challenges

Despite its strong mission and impact, the foundation was struggling to reach new audiences and encourage community participation. Key challenges included:

• Low Website Traffic – The foundation’s main website was not ranking well or receiving the traffic needed to raise awareness or funding.

• Limited Marketing Resources – The team considered hiring someone for marketing but lacked the structure or strategy to support it.

• Minimal Digital Visibility – There was limited social media presence and low engagement from local groups and potential fund recipients.

• Lack of Insightful Reporting – The organization had no consistent tracking or analytics to guide decision-making or campaign planning.

Approach

Metrix took full ownership of the foundation’s digital marketing, with a dual focus on SEO and community-driven messaging. The goal was to position Into Our Hands as a trusted resource for well-being initiatives and ensure their programs were visible to both residents and potential partners.

Strategy & Execution

We delivered a targeted campaign built around organic reach, local trust, and audience clarity:

• Website SEO Optimization – Restructured content, integrated high-ranking keywords, and improved metadata across key pages.

• Content Writing & Messaging – Developed new messaging pillars for funding programs and success stories to better connect with communities.

• Social Media Activation – Created and managed active social profiles, building engagement through storytelling and initiative highlights.

• Analytics & Reporting – Installed tracking tools to provide the foundation with clear performance data and campaign transparency.

• Community-Centric Marketing – Focused on partnerships, local stories, and inclusive messaging to drive authentic engagement.

Outcomes

Into Our Hands gained a stronger voice in its local region, saw improved digital visibility, and benefited from consistent reporting to refine its outreach. With increased website traffic and better communication tools in place, the foundation successfully expanded its impact across North East Victoria.

Key Results

42

%

Increase in organic website traffic

35

%

Growth in engagement across new social platforms

21

%

Increase in program inquiries through the website