Overview:
Joblin Partners is a consulting firm that specializes in talent management and workforce planning. They provide customized solutions to help organizations meet their human resources goals. Joblin Partners approached our agency with the goal of revamping their outdated website and improving their digital presence. The company wanted a website that would accurately reflect their services and expertise and attract more clients.
Challenges:
The biggest challenge we faced was the outdated design of the old website. It lacked user-friendliness and had poor navigation. The content was also not optimized for search engines, which made it difficult for potential clients to find Joblin Partners online. Furthermore, the company had recently expanded their services, and the old website did not reflect their new offerings. The challenge was to create a website that would accurately showcase their services and expertise while being easy to navigate and SEO-friendly.
Vision:
Our vision for Joblin Partners’ website was to create a modern and user-friendly design that would accurately showcase their expertise and services. We wanted to highlight their new services and provide easy navigation for potential clients. Our goal was to improve their online visibility and increase traffic to the website. We also aimed to improve their search engine rankings through on-page optimization.
Solution:
Our team started by conducting a thorough analysis of the old website to identify the areas that needed improvement. We created a new sitemap and wireframe that reflected the company’s new services and provided a more intuitive navigation experience. The website’s design was modernized, with a clean and professional layout that reflected the company’s expertise. Our team also focused on optimizing the content for search engines by conducting keyword research and implementing best practices for on-page optimization.
We incorporated lead generation forms and calls-to-action on the website to encourage potential clients to contact Joblin Partners. We also integrated their social media accounts to increase engagement with their audience. The website was built on a responsive platform, ensuring that it was accessible on all devices.
Results:
After launching the new website, Joblin Partners saw a significant increase in traffic and engagement. The website’s user-friendly design and improved navigation helped potential clients find the information they needed quickly and easily. The website’s search engine rankings also improved, resulting in more organic traffic. The lead generation forms and calls-to-action led to a significant increase in inquiries from potential clients. Overall, the new website helped Joblin Partners improve their digital presence and attract more clients, which led to an increase in revenue.