Lovely Things – Gift Shop

About Lovely Things

Lovely Things is a charming gift and lifestyle store based in Noosa Heads, Queensland, owned and operated by Rachel. The store offers a curated selection of homewares, stationery, travel essentials, and thoughtful gifts. With a loyal local following and a beautiful in-store experience, Rachel approached Metrix to bring the same warmth and energy into the digital space through a website transformation and visibility boost.

Challenges

While the business had strong in-store traction, its digital foundation needed support to scale effectively. Key challenges included:

• Shopify Migration – Moving the store’s operations and product catalog from an outdated platform to Shopify required careful planning and execution.

• Website Content Management – With a wide and rotating product range, the site needed to remain flexible and easy to update.

• Brand Presentation Online – The existing digital look and feel didn’t reflect the charm and personality of the physical store.

• Limited Online Visibility – SEO had not been a focus, which limited search engine discoverability and online sales.

Approach

Metrix developed a digital strategy rooted in simplicity, beauty, and performance. The goal was to mirror the in-store experience through strong visuals, make the site easy to use and manage, and drive traffic through a localized SEO approach.

Strategy & Execution

The rollout involved technical work, creative branding, and optimization:

• Shopify Integration – Migrated the entire product catalog to Shopify, streamlining backend management and enhancing the shopping experience.

• Visual Brand Refresh – Designed new logos, banners, and visual elements to better reflect the store’s friendly and stylish identity.

• SEO Optimization – Implemented keyword strategies focused on Noosa-based gift shopping, travel essentials, and lifestyle products.

• Mobile-First Design – Ensured fast loading, intuitive browsing, and checkout functionality across all devices.

• Owner Empowerment – Created systems that allow Rachel to update and manage products, collections, and content without reliance on external developers.

Outcomes

The result was a beautiful, easy-to-manage Shopify store that performs well on both user experience and discoverability. Lovely Things is now positioned to grow beyond its local roots, with a digital presence that reflects its in-store values and offerings.

Key Results

33

%

Increase in online sales within the first 60 days post-launch

41

%

Growth in organic traffic from localized SEO strategy

28

%

Improvement in average time on site due to better layout and navigation