Overview:
Lovely Things is a popular gift store located in Noosa Heads, Queensland, owned by Rachel. The store offers a wide range of products, including homeware, gifts, stationery, and travel essentials. The owner wanted to take the business to the next level by expanding the digital presence and approached the team for their digital services.
Challenges:
While working on the project, the team faced some challenges. One of the primary challenges was to keep the website up-to-date with the diverse services offered by the business. Additionally, the team had to migrate the business to Shopify, which was a challenging task. However, branding and SEO were not as tricky for the team.
Vision:
The project’s roadmap started with the integration of the store with Shopify, followed by developing outstanding branding strategies. Additionally, the owner wanted the team to perform search engine optimization to increase the website’s visibility in search engine results.
Solution:
To overcome the challenges, the team integrated the website with Shopify and added alluring graphic designs by recreating logos and banners to enhance branding. They also optimized the website’s content with relevant keyword phrases for SEO purposes. The final outcome of the project led to an increase in sales and customers, which overwhelmed the owner.
Results:
After implementing the solutions, the Lovely Things website became more attractive and user-friendly. The Shopify integration made it easier for customers to navigate and shop for products. The branding strategies and SEO efforts led to an increase in website visibility and online sales. As a result, the project was a success, and the owner was happy with the team’s services.