Overview:
Madji Indigenous Furniture is a company that specializes in supplying commercial furniture throughout Australia and New Zealand. Their furniture manufacturing operations are based in Brisbane, Queensland. Madji Furniture approached our team at Metrix to assist them with various digital services for their website, such as Shopify migration, SEO optimization, and branding improvements.
Challenges:
Working on the Madji Furniture project was not particularly challenging for our team at Metrix. The client’s requirements and vision for their website were clear from the outset. Madji Furniture wanted their website to have a simple and attractive look, incorporating a combination of eye-soothing colors such as cyan and various shades of brown. Our team was able to understand and implement these requirements with ease.
Vision:
During the discovery phase, our team at Metrix gained a deep understanding of the requirements of Madji Furniture. This allowed us to establish a clear vision for the project and to execute it efficiently. By having a comprehensive understanding of the client’s requirements, we were able to deliver the desired outcome with ease and precision.
Solution:
With a clear vision in place, the solution to Madji Furniture’s requirements was relatively straightforward. Our team integrated the traditional website with Shopify, providing a more modern and responsive website experience for customers. We also updated the website’s look and presentation to incorporate the client’s desired color scheme, making it more visually appealing. Our team worked on branding and marketing strategies by recreating banners and advertisements for Madji Furniture’s products. The client was thrilled with our work, and we were able to deliver the desired outcome on time and on budget.
Results:
Madji Furniture was extremely satisfied with the outcome of the project. The migration to Shopify made the website more responsive and easy to use for customers, resulting in increased website traffic. The integration of the website with Shopify also increased its functionality and performance, which helped to boost sales. Our team’s implementation of effective SEO strategies also helped the website to rank higher in search engine results pages, further increasing traffic and sales. The branding and marketing strategies we created helped Madji Furniture stand out from competitors, resulting in increased brand recognition and sales.