Overview:
MAK Fitness is a well-known brand in Australia that provides quality supplements, nutrition, and gym apparel to fitness enthusiasts. With a popular customer base, the stakeholders were keen to expand their services to a global market, which led them to approach Metrix for digital services. The challenge was to upgrade the outdated website, improve its presentation and ranking on search engines, and attract more organic traffic.
Challenges:
The biggest challenge for MAK Fitness was to expand its reach to a global audience and increase its online presence. Additionally, the company required professional website optimization for better organic traffic, and the website design was outdated and not visually appealing. The stakeholders wanted to rank higher on search engines, which could only be possible by improving the website’s content and presentation.
Vision:
MAK Fitness was determined to achieve its goals by using modern tools and techniques. The company aimed for instant growth in terms of sales and customers. Therefore, Metrix’s team of experts started the project from scratch by thoroughly understanding the business requirements. Their main objective was to create and update web pages to make them more appealing, functional, and optimized.
Solution:
Metrix provided MAK Fitness with a comprehensive set of digital services, including migration to Shopify and remarkable marketing strategies. Their work proved to be fruitful for the brand, and customers are now enjoying more interactive webpages, brochures, and products developed by applying graphical designs. The team performed effective SEO combined with web development to enhance the overall revenue for the brand.
Results:
The results of the project were a complete success, exceeding the expectations of the stakeholders. The migration to Shopify was smooth, resulting in a user-friendly website that attracted more organic traffic. The updated webpages, attractive designs, and improved SEO helped MAK Fitness to increase its online presence and attract more customers. As a result, the brand observed a significant boost in sales, achieving its vision of expanding into the international market. The team also created effective marketing strategies, which helped the brand to establish a strong brand identity and stand out from its competitors. The stakeholders were highly satisfied with the digital services provided by Metrix, and the positive feedback from the customers confirmed the success of the project.