Overview

Allan Bullock Solicitors & Advocates is a legal firm based in Sydney, Australia. They offer a wide range of legal services to individuals and businesses. The firm has been in operation for over 20 years and has a team of experienced lawyers who are dedicated to providing their clients with high-quality legal advice and representation.

Challenges

The legal industry is highly competitive, and it can be challenging for smaller firms like Allan Bullock Solicitors & Advocates to compete with larger firms. The firm faced several challenges, including:

1. Limited visibility: The firm had limited visibility online, which made it difficult for potential clients to find them.
2. Outdated website: The firm’s website was outdated and did not reflect the quality of their services.
3. Inconsistent branding: The firm’s branding was inconsistent, which made it difficult for them to establish a strong brand identity.

Vision

Allan Bullock Solicitors & Advocates had a vision to expand their client base and increase their revenue. They wanted to establish themselves as a reputable legal firm in Sydney and attract more high-value clients.

Solution

To overcome these challenges and achieve their vision, Allan Bullock Solicitors & Advocates worked with a digital marketing agency to revamp their online presence. The agency developed a comprehensive digital marketing strategy that included the following solutions:

1. Website redesign: The agency redesigned the firm’s website to make it more modern and user-friendly. The new website included clear calls to action and highlighted the firm’s services and expertise.
2. Search engine optimization: The agency optimized the firm’s website for search engines to increase their online visibility. They conducted keyword research, optimized the website’s content, and built high-quality backlinks to improve the website’s search engine ranking.
3. Social media marketing: The agency developed a social media marketing strategy to increase the firm’s visibility and engage with potential clients. They created social media profiles for the firm, developed a content calendar, and posted regular updates to keep the firm top of mind.
4. Branding: The agency developed a consistent brand identity for the firm, including a new logo and brand guidelines. This helped to establish the firm’s reputation and increase their credibility.

Results

The digital marketing strategy implemented by the agency brought about significant results for Allan Bullock Solicitors & Advocates. The website redesign and optimization resulted in a 70% increase in website traffic and a 45% increase in leads generated from the website. The social media marketing campaign increased the firm’s social media following by 200%, with a 65% increase in engagement rates. The consistent branding helped establish the firm as a reputable legal firm in Sydney, resulting in a 30% increase in high-value client acquisitions. Overall, the digital marketing strategy was successful in achieving the firm’s vision and helped them establish a stronger online presence.